Sophos is proud sponsor of Televie events

Sometimes these things come along. You are looking for an original, fun and unforgettable manner to approach a certain market segment. In some rare occasions, these kinds of discoveries come with an extra bonus. And this is the case with the way Sophos BeLux is approaching the Belgian French region (le Wallonie). We came across Televie and the Golf challenge and Stars Rallye challenge.

These events have now been going on for five years and have been growing in their success ever since. In the last years these two events have grown to become the largest contributors to the Televie-cause. A cause that raises money for research towards cancer (comparable with the Dutch KWF and Flemish Kom op tegen Kanker).

To give you an idea of how much these events raise and have grown over the last years:

• The Golf challenge, raised 2.000 EUR the first year, 4.000 EUR the second year, 7.000 the third year and this year (with Sophos sponsorship) has raised 15.000 EUR for Televie
• The Stars Rallye challenge, raised 23.000 EUR the first year, 50.000 EUR the second and 90.000 EUR the third year. They expect to pass the 100k mark this year.

Sophos is proud to be a sponsor of such great events.

Why did we decide to sponsor?

There are several reasons of course, but the main two reasons are these:

1. After three very successful years in the BeLux region for Sophos, the team decided it was time to give something back to a region that has given us so much already. Look at it as a “Pay it forward” step as well. Which brings me to reason two:
2. We won’t lie, this also has to do with brand awareness and image building in a region of the country where Sophos wasn’t very well known yet. The Televie challenges have some of the best media coverage whole year round and especially during the event. That along with the present C-level guests, was also reason for us to place our mark on the two Televie challenges.

However, we never expected the return and immense exposure we would get during and between the events. We felt welcomed into a network of volunteers and people who didn’t really knew us but welcomed us as if we were long-lost family.

We are proud to be sponsor of these two fantastic events that bring so much good to those who need it most. That alone, has made these events a success for us already and the Stars Rallye Challenge still has to happen (on October 18th).