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Spotify offers playlists tailored to your DNA

Spotify and Ancestry have teamed up to let you use your real DNA to tell your “musical” DNA.

Who needs greasy fingerprints? Spotify is partnering with genetic testing company AncestryDNA to use our spit-derived data to biometrically turn us into walking, talking, bee-bopping, DNA-curated playlists.
For those of us in need of ancestral labels and music that speaks to the rather inaccurate science of genetics, genetic testing company Ancestry has announced a partnership with Spotify to create playlists based on whatever your saliva sample says about you, featuring the top tracks from the cultures your ancestors came from.
Think hip hop from the British underground, heavy-hitting German metal, Swedish electronica, or Afrobeat from Eastern Africa.
Vineet Mehra, executive vice president and chief marketing officer at Ancestry, told Quartz that it’s about helping people to “experience their culture and not just read about it… Music seemed like an obvious way to do that.”
Mehra told Quartz that since the partnership launched last Thursday, more than 10,000 people have signed up for a custom playlist. More than 10 million people have reportedly already taken Ancestry’s $99 at-home saliva test.


If you haven’t yet, are there privacy reasons why you shouldn’t choose to be one of them?
Well, at least as of last year, it was looking that way. A ThinkProgress investigation found that Ancestry strips DNA ownership rights away from customers and their relatives.
Buried deep in its 2015 terms of service, Ancestry claimed ownership of your DNA – ownership that extended beyond your death. By submitting your DNA, you granted the company…

…a perpetual, royalty-free, world-wide, transferable license to use your DNA, and any DNA you submit for any person from whom you obtained legal authorization as described in this Agreement, and to use, host, sublicense and distribute the resulting analysis to the extent and in the form or context we deem appropriate on or through any media or medium and with any technology or devices now known or hereafter developed or discovered subject to the terms and conditions of this Agreement and the Privacy Statement.

By spitting into and sending off that little vial, you and your genetic relatives relinquished rights to your DNA. You also released Ancestry from any and all claims relating to damages that Ancestry may cause, be it unintentionally or purposefully: that includes claims for defamation, invasion of privacy, right of publicity, emotional distress or economic loss. As of May 2015, that license continued “even if you stop using the Website or the Services.”
The ThinkProgress report must have struck a chord: Ancestry told Spin that it no longer uses the terms of service reported in that investigation. As of April, the privacy policy says that customers always maintain ownership of their DNA and DNA data and can manage and delete it per Ancestry’s current privacy statement.
It’s just one more example of why the devil’s in the details …or, more precisely, within the dense block of legal cheese that are terms of service. Make sure to read them, even when it comes to something as fun and frivolous as, say, Jezebel’s Ashley Reese and her genetic mixed musical salad of Cameroon, Congo, Southern Bantu Peoples, Mali, Benin/Togo, England/Wales/Northern Europe, and Ireland/Scotland… in that order. All was good until she hit the British Isles, she says, where she was served a rather large dish of musical treacle. The title of Reese’s piece: I Hate My DNA Now.
At any rate, when it comes to making your playlist – or not – Ancestry provided this statement about the privacy of DNA data:

Protecting our customers’ privacy is Ancestry’s highest priority. Spotify does not have access to DNA data of any Ancestry customers. Customers can manually input regions, into the playlist generator on Spotify and then a custom playlist is created with songs by artists from the various regions and across a wide variety of musical genres. All information is manually input by customers and the experience is completely optional.


6 Comments

This is just a dumb idea and seems to send the wrong message about individuality, generalizations, and stereotypes. I don’t know which company looks more desperate here.

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+1.
Racial pigeonholing doesn’t magically become OK just because it taps into popular culture and feels kind of “mostly harmless”. In fact, you can argue that this makes it much worse, because it trivialises racial profiling and gives it a casual legitimacy.
Today it’s partnership with a streaming music service… but what next? Educational establishments? Employment consultants? Estate agents? Which subjects will suit your intellect better at school or college, given your genes? Which jobs are you more likely to be able to do well, given your genetic history? Where is the best part of town for your and your sort to buy property?

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Yep, it’s pure marketing fluff, to emphasize and monetize people’s need to belong, regardless of how loosey-goosey the science actually is. The Atlantic has an excellent piece on this, “Your DNA Is Not Your Culture.”

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What happenned to the good old days when companies did things like this based on astrology?
It was just as scientific, after all.

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Seems more like propaganda to gain rights to your DNA! (perpetual and transferable rights, reallly!?!)
In my humble opinion, the bearer should be the only perpetual owner of their DNA and any sharing of DNA should be time limited and for very specific/defined and agreed upon purposes!! As technology evolves, who knows what purposes will be discovered in DNA research and to give a company perpetual ‘carte blanche’ to your DNA is insane and should be illegal! If sold to insurance companies and their ilk, it could set prejudices against individuals simply due to their hereditary misfortunes,making life/health insurance nearly unobtainable!

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OK, do I have this straight: a business is going to use one of the most unique ways to identify individuals to make money? So, if my 2FA is DNA, it is now just another pre-compromised factor.
Seriously?

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