Facebook will begin officially checking videos and photos for authenticity as part of an expanding effort to stamp out fake news, the company said last week.
Facebook has already responded to the fake news epidemic by checking articles that people post to its social media service for authenticity. To do this, it works with a range of third-party fact checking companies to review and rate content accuracy.
A picture’s worth a thousand words, though, and it was going to have to tackle fake news images eventually. In a post to its newsroom site on Thursday, it said:
To date, most of our fact-checking partners have focused on reviewing articles. However, we have also been actively working to build new technology and partnerships so that we can tackle other forms of misinformation. Today, we’re expanding fact-checking for photos and videos to all of our 27 partners in 17 countries around the world (and are regularly on-boarding new fact-checking partners). This will help us identify and take action against more types of misinformation, faster.
Facebook, which has been rolling out photo- and video-based fact checking since March, said that there are three main types of fake visual news. The first is fabrication, where someone forges an image with Photoshop or produces a deepfake video. One example is a photo from September 2017, which depicted a Seattle Seahawks player burning a US flag. The image, of a post-game celebration, had been doctored to insert the flag.
The next category is images that are taken out of context. For example, in 2013, a popular photograph on Facebook purportedly showed Raoni Metuktire, chief of the Brazilian Kayapó tribe, in tears after the government announced a license to build a hydroelectric dam. In fact, he was sobbing because he had been reunited with a family member.
The third category superimposes false text or audio claims over photographs. In Facebook’s example, a fake news outlet called ‘BBC News Hub’, superimposed unsubstantiated comments on a photo of Indian Prime Minister Narendra Modi, claiming that he has been lining his own pockets with public resources and is “The 7th Most Corrupted Prime Minister in the World 2018″(sic).
Facebook’s image checking system uses machine learning algorithms to consume various data points around an image. These can include feedback from Facebook users. Flagged images go to the specialist fact checkers, who then use tools such as reverse image searching and image metadata. The latter can tell them when and where the photo or video was taken. They will also use their own research chops to verify the image against other information from academics and government agencies.
The system also uses optical character recognition (OCR) to ‘read’ text from photos and compare it to text in other headlines. The company is also testing new techniques to detect if a photo or video has been tampered with, it said.
Facebook’s announcement came just one day after CEO Mark Zuckerberg posted a lengthy update outlining the company’s progress on stopping election tampering, and how the company has been working to stamp out fake accounts and misinformation. He said:
When a post is flagged as potentially false or is going viral, we pass it to independent fact-checkers to review. All of the fact-checkers we use are certified by the non-partisan International Fact-Checking Network. Posts that are rated as false are demoted and lose on average 80% of their future views.
Facebook may have the best of intentions, but it has tangled with photo analysis in the past and failed. In September 2016, it was forced to back down after censoring a famous historical image of a nine-year-old naked Vietnamese girl running away from a napalm attack. In that case, the company initially vetoed the photograph for violating its community standards.
daveburton
I think Facebook is less concerned about stamping out #FakeNews than it is determined to censor conservatives. This is a “problem report” that I filed with them the other day:
Facebook keeps deleting and shadowbanning my comments, everywhere, even in groups that I’m a member of! Sometimes it seems more apt to delete comments which contain links to my sealevel.info web site, but sometimes it deletes even comments which contain no links. Here are some examples:
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Here’s a screenshot of that last one, before it was deleted or hidden:
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I messaged the group admin, asking what happened to my comment (and the reply to it). He has no idea:
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WHY is Facebook censoring me, and WHAT do I need to do to stop it?
After entering all that detail, this is the automatic response I got:
Thank You
Your feedback helps make Facebook better. We’ll contact you if we need more details, but please note that we can’t reply individually.
“we can’t reply individually” — translation: “We hope you had fun typing it, because nobody will read it.”
serg
Hah ha ha URL removed, URL removed!
Oh the irony.
I’m so happy I never use facebook or read any of the user supplied garbage that fills it’s stenching servers. Real conservatives get involved in real life. Never hide behind your keyboard duckie.
Mahhn
Unfortunately they do manipulate the media for political agendas. A friend of mine that is a state rep has been blocked from putting paid adds up, for being Unverified, but his account is. I went to help him, but yeah, they are just denying it for no reason. His account is verified, and he can post anything, but paid adds. I was surprised.
Dian Pink
Conservatives need post the real unbiased news , not trump style version of it
Keith Loney
I am fully behind any attempt to stop “fake news” but worried that this will affect satirical sites.
John Griffith
Back when I was young (I think Lincoln was President) We called these efforts Bullshit detectors. Apparently they do not teach critical thinking in schools these days – Dag-Nab-it.
Dian Pink
You can not teach commonsense if the students are incapable of learning it.