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Robocall company hangs up for good after massive fine

Close to 50 million unwanted calls in under a year from what seemed to be a residential big a fine would *you* impose?

Amongst all the trials and tribulations of computer security, three topics seem to make our readers’ blood boil more than any others.

You might think those would be truly huge issues, such as internet surveillance, encryption backdoors and giant-sized data breaches.

But the issues that seem to make us more immediately and quite understandably irate are those that are most aggressively and unashamedly disruptive.


Ransomware is one.

There are much worse sorts of malware out there, such as threats that sit undetected for weeks and trawl through your entire digital life to look for valuable nuggets to steal…

…but they just don’t have the in-your-face attitude of ransomware, which is a bit like getting mugged compared to getting burgled.

Online ads

Online ads are the second of the three.

Lots of people block ads simply because they’re so often very annoying, which is the reason that adblockers became popular in the first place.

But increasingly many of us are blocking ads because they are sometimes dangerous – and unpredictably so.

It only takes one infected ad on one infected ad network to put you at risk via any number of popular and otherwise trusted sites.

Unwanted calls

And the third most reviled topic seems to be unwanted telephone calls.

There are the outright manipulative and dangerous ones that tell you a pack of lies about a virus on your computer, with the caller trying to intimidate you into paying money to let him fix a problem than doesn’t exist.

Even worse are the calls that aren’t really a security threat, because they’re just a recorded message: robocalls!

If you want to see just how unpopular telemarketing can be, especially automated robocalls where your life is disrupted by a tireless computer program, just read the comments on our recent article about the Jolly Roger Telephone Company.

That’s a service started by a public-spirited American who runs a roboanswerer service to which you can forward telemarketers. (Some of the results are hilarious.)

So we doubt that any of our readers will be disappointed to hear that the Information Commissioner’s Office (ICO) in the UK has just handed out its biggest fine ever to a robocaller company called Prodial Limited:

Over 1,000 people complained to the ICO about the automated calls which played recorded messages […]. Complainants said they were called repeatedly and often there was no opt-out option. One person said they felt helpless that they could do nothing to stop the calls, which were very intrusive at all times of day or night. A doctor complained the constant spam calls were interfering with work as they had to answer calls in case of emergency.

We also doubt that any of you will be saddened to hear that the size of the fine (£350,000, nearly $500,000) caused the company to hang up, shut down and pull the plug, literally and figuratively, by filing for voluntary liquidation (roughly the same as Chapter 7 in the USA).

What can we learn from this?

Simply put, offically reporting anti-social and illegal behaviour on our communications networks can make a difference.

More than 1000 people in the UK decided not to wait for someone else to report these calls,” and as a result the ICO had a powerful case.

Of course, the ICO (and equivalent bodies in other countries) can’t deal successfully with every complaint, especially if the callers come from overseas.

But unwanted phone calls have to pass through some provider’s network service in your country for the calls to reach you, so there’s always a possibility that something can be done.

The only way you can be sure that nothing will happen is to do nothing yourself…

💡 ARE YOU IN THE UK? How to report your concerns to the ICO ►

Image of robot courtesy of Shutterstock.


Glad to see the fine was high enough to shut them down. Hopefully they cannot avoid the fine and just open up under another name.


Lori: You do. The TCPA allows you to claim a mandatory $500 per call from both the caller and the hirer in small claims – and robocalls in the USA are flat-out illegal, which menas “wilful violation” which in turn means mandatory triple damages.

The TCPA has been responsible for a vast reduction in the amount of phone spam in the USA since it was passed 20 years ago, primarily because of the effect of “a death of 1 million paper cuts”. The FTC/FCC can’t chase every single offender but as long as enough victims do, it works.

Unfortunately the USA is the ONLY country which allows a right of private action in small claims court for illegal calls. Legal protections in other countries are significantly lower.


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